Eugene Monroe in the house!
In March, we launched our When the Bright Lights Fade fundraising campaign. We set a lofty $100,000 goal to fund research with Johns Hopkins University School of Medicine into the impact of cannabinoid therapies on Chronic Traumatic Encephalopathy (CTE) and Traumatic Brain Injury (TBI). The results of such research could not only help professional and amateur athletes from grade school on up, but also potentially anyone suffering from neurodegenerative conditions (Parkinson's, ALS, Alzheimer's, Huntington's, and many more).
Former football players generously donated merchandise to the campaign, as did current and former athletes from the NBA, MLB, UFC, and boxing, in addition to several musicians. Due to the NFL's strict anti-cannabis policies, it is difficult for current players to speak in support of the plant and its potential therapeutic uses. Despite the risks, Eugene Monroe, active Offensive Tackle for the Baltimore Ravens, courageously stepped forward. The 7-year NFL veteran doesn't use any cannabinoid products, but recognizes the potential benefits and fully supports research into how cannabinoids may mitigate the effects, progression, and symptoms of CTE. After speaking with RoC CEO Heather Jackson, Eugene generously donated $10,000 towards our campaign, and urged his fellow athletes to support us.
On a quest to learn more about the products and families using them, Eugene flew to Colorado to tour the CW Botanicals lab in Boulder and to meet with RoC families at our Colorado Springs office. We had a welcome party ready for him! Eugene met several RoC families and heard their amazing stories.